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Code d'Examen: adwords-fundamentals
Nom d'Examen: Google (Google Search Fundamentals Exam Practice Test)
Questions et réponses: 160 Q&As
Code d'Examen: adwords-reporting
Nom d'Examen: Google (Google Reporting and Analysis Exam Practice Test)
Questions et réponses: 211 Q&As
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NO.1 You are a Google AdWords consultant to a company that sells magic tricks, stage props, and costumes
for theatres. Their website is robust, full of good articles and keywords, and
wellorganized.
As their new Google AdWords consultant, which one of the following AdWords strategies would you
recommend for their different lines of products?
A. Create separate campaigns for product line: one for magic tricks, one for stage props, and one for
costumes.
B. Create one campaign for all of their products to maximize ad exposure.
C. Create a campaign based on their products and use placements to target their audience.
D. Create keywords that are specific to purchasing magic tricks, stage props, or costumes.
Answer: A
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NO.2 Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he
uses it to market his public speaking business. Mark would, however, like to assign a dollar value for
customers that complete the 'contact me' field on his website to track return on investment for the
marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the
configuration of the goals in Google Analytics would Mark add the $50 value to?
A. Mark does not have an e-commerce enabled website he would not be able to track dollar amounts
through Google Analytics.
B. Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose
"dollars" in the currency value.
C. Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he
has created for the 'contact me' form on his website.
D. Mark does not have an e-commerce enabled website but he can enter 25 in the "goal
completion" field and know the points are actually $25 towards his ROI.
Answer: C
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NO.3 Which of the following statements best describes the relationship between Google AdWords and the
quality score?
A. The higher a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
B. The lower a keyword's Quality Score, the lower the price you pay for each click and the better its ad
position.
C. The higher a keyword's Quality Score, the better its ad position.
D. The higher a keyword's Quality Score, the higher the price you pay for each click and the better its ad
position.
Answer: A
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NO.4 You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for
your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool
to help you identify additional keywords through synonyms and different spellings.
What Google AdWords tool would you use?
A. Keyword Tool Supercharger
B. Google Analytics
C. Keyword Tool
D. AdWords Editor
Answer: C
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NO.5 When you configure a new action for Google AdWords conversion tracking, there is a customized field
called "other" and four other tracking purpose fields. Which of the following is not a valid tracking purpose
for conversion tracking?
A. Download
B. Signup
C. View of a key page
D. Purchase/Sale
Answer: A
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NO.6 Joan is about to enroll in the Google AdWords for her travel agency for her European business. She
wants to target clients throughout Europe using English, Spanish, French, and Flemish ads.
Which of the following is the best advice you could offer Joan about Google AdWords, to target multiple
languages?
A. Create four ads - one for each language.
B. Create four ad groups - one for each language.
C. Create four campaigns - one for each language.
D. Use English only, as it's the most common of the four languages she's targeting.
Answer: C
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NO.7 You are a Google AdWords consultant for your client and you're helping them optimize their Google
AdWords ads to increase their return on investment. Google recommend three optimization approaches
to increase return on investment. Which of the following is NOT an activity that you should do to improve
ROI for your client's ads?
A. Define a clear call-to-action
B. Filter out unqualified clicks
C. Relate ads to their landing pages
D. Include deals and benefits
Answer: D
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NO.8 You are trying to determine the return on investment for a Google AdWords campaign for a client.
Which of the following is the correct formula for finding the return on investment for Google AdWords.?
A. (Revenue from sales - Advertising costs)/Revenue from Sales
B. (Revenue from sales - Advertising costs)/Duration of Ad
C. (Revenue from sales - Advertising costs)/Advertising costs
D. (Revenue from sales - Advertising costs)
Answer: C
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